Keep in mind, when you are looking at your email marketing “open rate” that it only counts the people who opened your email AND downloaded the pictures. You will never know exactly how many people opened and read your email.

So how do you get around this? Motivate your readers to click on the links in your email. Because you can track clickthrough rates, regardless if they download the pictures or not.

• Make sure you have a clear “Call to Action” in your email.
• Shorten the content in your email and send the traffic to your website to read the rest.

But don’t replace the content of your email with a single image, forcing the recipient to download the picture to see your content. Why? Because you risk your audience deleting the message before they download the image, thus totally missing the message.

Is it better that your audience see your message with you not tracking it? Or that you know that they didn’t see it?