Convertible Communications Consulting was launched to help small businesses, non-profits, and faith-based organizations deploy effective digital marketing and communications strategies. We work first to define the goals, develop a comprehensive plan and execute digital campaigns to achieve success. Services offered include marketing consulting, strategy development, set-up and management of social media tools, email marketing, and training/coaching on social media best practices.
At Convertible Communications, we believe technology should be your greatest leverage, not your biggest headache.
We partner with growth-oriented small businesses to move them out of “neutral” and into high gear. By combining high-performance WordPress design with strategic automation and search visibility, we create marketing systems that deliver three things: Clarity, Momentum, and Results.
The “Convertible” Philosophy
Why the name? In the world of marketing, “conversion” is the only metric that truly matters. But to get there, your business needs to be adaptable. Also… Andra drives a convertible.
- Converting Interest into Action: We design every touchpoint—from the first Google search to the final follow-up email—to move your customer closer to a “Yes.”
- Converting Complexity into Clarity: We strip away the technical jargon. You don’t need more tools; you need a system that works while you sleep.
- Converting Effort into Growth: We build “engines” that allow you to scale your customer experience without scaling your workload.
Our Approach: The Three Pillars of Momentum
We’ve found that sustainable growth happens when three specific gears are turning in sync:
- A Solid Foundation: A conversion-focused WordPress site that tells your story and captures leads.
- Total Visibility: Ensuring you show up exactly where your local customers are looking (Google, Bing, Apple, and beyond).
- Seamless Communication: Using smart automation to nurture leads and enhance the customer experience so no one falls through the cracks.
I take the technical weight off your shoulders by designing WordPress ecosystems and automation workflows that actually move the needle.
The Strategist Behind the Systems :
Andra Dunn
For nearly twenty years, I’ve worked at the intersection of communication strategy and digital infrastructure. My focus is simple: replacing marketing noise with measurable momentum.
I started Convertible Communications because I saw too many businesses treating their marketing as a series of disconnected tasks. A website here, a social post there, a manual email list somewhere else. That isn’t marketing, it’s chaos.
My approach is informed by a BA in Mass Media and Public Relations from Washburn University. While I am a technical specialist in WordPress and automation, my foundation is in how people consume information and why they take action.
I don’t just “install tools.” I architect the pathway from a customer’s first search to their purchase, to becoming an advocate for your business.
A business without a system is a business that can’t scale. I am driven by the process of taking a stagnant digital presence and converting it into a high-performance asset. Whether I’m building it for you or teaching you the framework in my workshops, my goal is to provide you with the clarity to see your path forward and the infrastructure to get there.
Beyond the Screen
I am an adventurer by nature. When I’m not behind a screen, I’m likely at my pole and aerial studio, on a skateboard, a paddleboard, or exploring new terrain… usually without shoes. That same drive for exploration and “figuring it out” is what led me to lead the local WordPress MeetUp group for years. I believe in staying at the forefront of what’s possible and sharing those insights with my community.